I can see why they say about 95% of people who try network marketing or join an MLM will fail. I have no idea whether this number is accurate, but many people seem to be under the impression that they will get instant BIG results for little to no effort. I get the impression that many companies lead people to believe this. We were told from Day 1 with AmeriSciences that it would take work; that it was a legitimate business opportunity, not a "get rich quick" scheme. I guess that makes us lucky.
It's not that I think we've failed. In fact, Jerry and Lexie seem to be doing very well. They're doing what they need to be doing, and are getting out what they put in. So are Kirk and I. Team Kirk and Skeptic need to do more working (i.e., actually talking to people about the products, sharing samples, passing out marketing materials, etc.) and less talking about working. I have all kinds of ideas for marketing that don't involve just talking to people about the products and/or opportunity (my comfort zone; e.g., flyers--which I've made up but not distributed, promotional offers--free sample with purchase, discount on your first purchase, wellness talks in our complex), I just have difficulty figuring out the logistics for implementing my great ideas. I also want to make sure that my "great" ideas don't violate the terms of our contract before I implement them. Kirk and I have a training tomorrow--the first major training session we've been able to make it to since joining--hopefully I'll get some answers then.
Showing posts with label MLM review. Show all posts
Showing posts with label MLM review. Show all posts
Friday, June 4, 2010
AmeriSciences: a product driven company
I recently came across a review of the AmeriSciences opportunity that listed as a fault that the AmeriSciences website focuses on the product and does not have enough specific information about the opportunity. After all, they reasoned, isn't the point of network marketing to recruit other distributors? Isn't that how you make the real money? This is, of course, the reputation of network marketing and MLM companies. And for many companies it may hold true. I have no personal experience with this, but Jerry shared with us last night that he does. He has participated in an MLM before where the push was to recruit distributors rather than promote a product, and swore he would never join a company like that again. That is one of the things he likes about AmeriSciences.
There's a reason why the AmeriSciences website focuses on the products and the science behind the products: the goal is to market the product. The creators of AmeriSciences saw that the vitamin and wellness industry was growing quickly. Demand was high, and quality was lacking. So they decided to address that gap by creating high quality products, products that people could trust to contain what they claim to, and to use a multi-level network marketing approach to get their product noticed (see my previous post about the public's perception of alternative marketing techniques). Of course the opportunity to be a distributor as well as a consumer can be a big draw for some people, and it is by no means overlooked in AmeriSciences. But distributors are encouraged to sell at least half of their poducts to non-distributors (i.e., people who only consume the product). The following link (which can, incidentally, be found on AmeriSciences website), discusses this point:
A Product-Driven Company, by Lou Gallardo, Chairman: http://www.amerisciences.com/media/library/v108_3.pdf
If a company's sole purpose is to recruit more people into the company, it is a pyramid or Ponzi scheme. A legitimate multilevel network marketing opportunity, such as AmeriSciences, does focus on the product.
As with the review mentioned above, most reviews that I've found have been written by people who have no experience with the company, have gathered minimal information from a cursory review of the website, and are intended to sell you something. They are a form of advertisement targeted at people looking into MLM or network marketing opportunities, and are designed to make you believe that either a) you need their product to succeed in your chosen company, or b) you should join their company, which is superior to whichever other one you are looking into.
There's a reason why the AmeriSciences website focuses on the products and the science behind the products: the goal is to market the product. The creators of AmeriSciences saw that the vitamin and wellness industry was growing quickly. Demand was high, and quality was lacking. So they decided to address that gap by creating high quality products, products that people could trust to contain what they claim to, and to use a multi-level network marketing approach to get their product noticed (see my previous post about the public's perception of alternative marketing techniques). Of course the opportunity to be a distributor as well as a consumer can be a big draw for some people, and it is by no means overlooked in AmeriSciences. But distributors are encouraged to sell at least half of their poducts to non-distributors (i.e., people who only consume the product). The following link (which can, incidentally, be found on AmeriSciences website), discusses this point:
A Product-Driven Company, by Lou Gallardo, Chairman: http://www.amerisciences.com/media/library/v108_3.pdf
If a company's sole purpose is to recruit more people into the company, it is a pyramid or Ponzi scheme. A legitimate multilevel network marketing opportunity, such as AmeriSciences, does focus on the product.
As with the review mentioned above, most reviews that I've found have been written by people who have no experience with the company, have gathered minimal information from a cursory review of the website, and are intended to sell you something. They are a form of advertisement targeted at people looking into MLM or network marketing opportunities, and are designed to make you believe that either a) you need their product to succeed in your chosen company, or b) you should join their company, which is superior to whichever other one you are looking into.
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