About This Blog

Hi. Welcome to my blog! I originally designed this blog to share my experiences in the world of network marketing. If you look back over the posts, you'll see it has evolved over time. I explain the evolution of my blog in the post on niche widening. I decided to leave the old posts so that readers could get a sense of what I was describing in that post. I hope you enjoy my entries. Comments are always welcome, as are e-mails to theameriskeptic@gmail.com.

Thursday, May 20, 2010

Marketing steps

I know MLM is a term that refers to the multiple levels within the company (downlines, uplines, etc), but I've recently started to believe it could also apply to the multiple levels at which a network marketer has to operate. You have to be able to promote both the products and the business opporutnity, and you have to be able to do both in many different venues. One of the really nice things in our experience so far with AmeriSciences has been the support we have received from out team. Customer service has also been very responsive. Some of the marketing strategies we've tried so far have included:
-talking to our friends about the benefits we've had from the products and what the business opportunity involves.
-Collecting resumes and connecting these people with Paul to learn more about the company.
-Conspicuously using the products in front of people while out
-Reading the newsletter in front of people
-Providing samples to friends and others who seem interested, like the man at the post office
-Meeting with people from bars about using AS10
-Providing information to our eye doctor about Tozal
-Leaving relevant comments on other people's blogs

Some people are definitely more interested than others. Part of this whole process involves sorting the people who are interested from those who are not, and focusing effort on those who are more interested. As with any product or business opportunity, there will always be some people who are not interested. Overall, though, I've been impressed that people have been as interested as they have.

Monday, May 17, 2010

Benefits of AmeriSciences AS10

By all rights, we should all be hungover today. Lexie, Jerry, Kirk, and I had made plans to get lunch and look at houses today (we're all in the market for new homes), and I had some errands to run before that, but when they left last night (or should I say early this morning?), I had my doubts. I'm not a drinker, and all of that sampling ("market research") last night hit me hard. We had been told that you wouldn't get a hangover from drinking when you used AS10 as your mixer, but none of us believed it. Yet all of us are fully functional today, and spent the whole afternoon looking at houses. I even ran my errands this morning. We mentioned this to one of our realtors this afternoon, and he seemed interested in finding out more about the product. So not only is AS10 good for you (it's loaded with antioxidants), it tastes great, mixes well with most types of alcohol (including red wine), and seems to reduce the likelihood of a hangover. Drinking it also benefits the environment (they plant a tree in the Amazon for every case sold). I think we have our benefits list for marketing.

Saturday, May 1, 2010

Team Meeting: Developing Marketing Strategies

I love our team! Kirk, Jerry, Lexie, and I decide to have a team meeting to discuss marketing ideas and develop a game plan. We meet over dinner at our place. Lucky for me, and anyone else who joins our team, Lexie, Jerry, and Kirk all have experience in sales, and have been very successful in their sales positions. They know how to approach people about products, and feel much more comfortable doing so than I do. I mention what I've discovered about developing an internet presence, and they say they're willing to participate in any videos, etc. that we do. They suggest that they consider the internet research and marketing portion of our business to be my area to develop. They want to focus on their strength, which is direct business-to-business sales. So we're hitting this from as many angles as possible. We all agree that we should have these meetings regularly, and bring in anyone else who joins our team.

One of the businesses we want to target is bars. There is already one bar in town that has decided to use AS10, so we can use them as a reference. We decide it would be best if we could present them with potential drink recipes as well as information about the benefits of using AS10 as a mixer (information they can use to promote the drinks themselves). We create several drink recipes that we decide taste good enough to present to bars. AS10 is a surprisingly versatile mixer...it seems to mix well with everything we try!