As I was leaving the house this morning, there was a flyer from our community with information about healthy living. Although there were no advertisements in the flyer, it inspired me to think of new ideas for marketing our AmeriSciences business. When I got to work, I e-mailed Kirk my ideas. One of them involved holding "Health Awareness" seminars in our clubhouse, where we would introduce people to our products. Even as I was writing it, I was thinking, "I'm proposing we do something that I hate having done to me." That is, offer them information, then give them a pitch. But I wasn't sure how else to do it.
I had some time between patients, and did an internet search for network marketing ideas. Most of the sites that come up have the same basic format...they tell you that your MLM company is lying to you and doesn't want you to succeed, and that the methods that they will teach you are the TRUE keys to success. Then they either promise you free information if you provide them with contact information (I've learned this is called a landing page), or they try to get you to buy their product. If you get to a landing page and provide your information, you will get a lot of follow up e-mails, some of which may include useful information, and many of which will continue to try to convince you to join their company or buy their product. Although I avoid giving any information to most of these sites, I found one that provided enough content to make me interested in finding out what else they would send.
As promised, I received a free e-book about network marketing (along with many more e-mails trying to get more information from me, get me to invest in their product, etc.). This document talks about the effectiveness of doing seminars for people about health issues. Great! I'm on track. The author warns, however, not to make your presentation a pitch for your product. The basic point is this: Give people content. Provide them with information they will find useful, and mention how your product would fit into the bigger picture (e.g., talk about other ways of living healthy that don't involve selling them anything, as well as mentioning your product). The author also discusses the importance of having a strong internet presence, to market your product effectively and with less work in the long run.
Take home points:
1. Provide people with content they find useful
2. Develop a strong internet presence to bring customers and people interested in joining your network to you.
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