The Triangle of Trust

If you've read or listened to any of Ann Sieg's network marketing advice, you've probably heard her talk about the Triangle of Trust. Ty Tribble also has a brief introduction to the Triangle of Trust in his whiteboard session video. So what is this Triange of Trust, and why is it important to you in marketing?

When Ann Sieg refers to the Triangle of Trust, she suggests that people buy from, or want to work with, others who they know, like, and trust. If any one of these factors is missing, you will not make the sale, or your opportunity will be rejected. This makes sense. Looking back at our decision to get involved with network marketing, I can see that these factors definitely applied. If we hadn't known, liked, and trusted the person who introduced us to the products, we would have never even tried the products, let alone gone to a business presentation. Perhaps this is why the foundation of network marketing has traditionally been to market to friends and family--after all, who do you know, like, and trust more than your friends and family? However, if your product or opportunity does not offer a solution to your prospect's problem, it's useless. As Mike Dillard says, you can't sell steak to a vegetarian.

Another version of the triangle of trust is described by network marketer Frank Kern. This is the version that Ty Tribble's son attempts to describe in Ty's whiteboard video. For Frank Kern, the Triangle of Trust is a method that incorporates a video, a blog, and an offer. This version actually fits well with Ann Sieg's description of the triangle of trust. For example, when you create a video, people feel like they know you and (hopefully) like you. In your video, you should provide about 90% content. That is, give them free information. This will add to the liking part (if your video is just a pitch for your product, people are not likely to like you for it). It will also add to the trust part--you have set yourself up as an expert, not just someone trying to sell something. The other 10% goes to your offer, which of course offers to provide them with a solution to their problem, whatever it may be. To learn more about Frank Kern's Triangle of Trust Technique, and for a link to his free video, go here: http://bit.ly/9CmJqb

As you can see, the Triangle of Trust is an important key to effectively marketing any product or business. People want to be affiliated with others whom they know, like, and trust. When you are marketing online, one way of accomplishing this is by making informative videos that provide them with solutions to their problems for free, as well as providing them information about how your offer can help them further. Posting these videos to your blog can increase your traffic and keep people coming back for more.